Jules: I want you go to into that bag and find my wallet.
Ringo: Which one is it?
Jules: The one that says ‘Bad Motherf*****.’
‘The one that says ‘Bad Motherf*****’ indeed. Look up ‘Bad Motherf*****’ wallets on Google. If you get anything south of 50,000 hits you should be slapped for mis-typing ‘Bad Motherf*****.’
With that one line Samuel L. Jackson propelled himself from acting throwaway in ‘Coming To America’ to the baddest actor on the planet playing the baddest character on the planet.
Quentin Tarantino is a borderline douchebag that writes decent stories, but gives interviews about them that makes you want to punch him in the face. But you can forgive that in his casting choices. And putting Samuel L. Jackson in the role of greasy-Jheri-curled-’fro-havin’ Jules Winnfield was a decision more fortuitous than either could have foretold.
Jules has become as American as apple pie. As charismatic as any Schwarzenegger one-liner-dropping, gun-toting, muscle-flexing, weak-plot-withstanding character could survive. Seventeen years later people are STILL misquoting the hell out of Ezekiel 25:17:
“The path of the righteous man is beset on all sides by the iniquities of the selfish and the tyranny of evil men. Blessed is he who, in the name of charity and good will, shepherds the weak through the valley of darkness, for he is truly his brother’s keeper and the finder of lost children. And I will strike down upon thee with great vengeance and furious anger those who would attempt to poison and destroy My brothers. And you will know My name is the Lord when I lay My vengeance upon thee.”
The actual verse comes from a paraphrasing of Ezekiel 25:12-17, bears references to Kerethites(?) and mentions ‘wrath’ and ‘vengeance’ to a more specific target. No matter. Jules has the gun. No church is complaining. Makes sense because we know better than to speak up.
John Travolta’s ‘Vincent Vega’ had more screen time, more lines, and more plot involvement than Jules ever did, almost by a factor of 2 to 1. Some of it was even with Tarantino’s muse (read: bedtime fantasy girl) Uma Thurman. Regardless, Jules steals the show, gaining a new generation of fans with every couple thousand Netflix accounts.
(In San Diego there actually is a ‘Big Kahuna Burger’ to be had at ‘Big Kahuna’s’. And you can be sure the staff is well are of the fact that the ‘Big Kahuna Burger’ is ‘one tasty burger.’)
Jules has an endless array of quotable lines from the movie. You can look them up all over or just pay attention to popular society. Who hasn’t thought to ask McDonald’s for a Royalle with cheese? Or to proclaim to a fellow coworker the wonders of a good cup of gourmet coffee? Or to inquire permission from a friend to take a sip of their tasty beverage?
Jules isn’t just a character. Jules is us. And whoever thought to create this piece of graffiti did so with full knowledge that they weren’t vandalizing public property. They were merely reminding America of one of their greatest fictional citizens.
Jules Winnfield. We salute you.