How to Run a Successful Online Marketing Campaign
It’s no exaggeration to say that many people with websites learn about marketing through “trial and error.” If you want to run a successful online marketing campaign, check out the strategies below.
Identify The End Goal
This isn’t just some talk, before your digital marketing campaign begins, identify what is your overall goal. Do you want to attract new readers? Or is the goal to gain additional visitors to your blog or website? Whatever the end goal is, write it down and make that your only focus.
Don’t look at another website and copy whatever marketing efforts they have. There are numerous articles online with tips about links and backlinks. But, keep in mind these are SEO strategies which only work if you already have a pretty decent following. If your end goal is to sell your product or service and that’s it. Well, skip right to online guerrilla marketing techniques.
Use Guerrilla Marketing Techniques
Online guerrilla marketing is for anyone who’s determined to succeed online, no matter what it takes. Start by using every available social media platform. Follow people who are in the demographic population your product or service is geared towards. Then tweet, post and interact as much as possible to establish your online presence.
The aim is to create a buzz about your business and use blog posts and content to drive home the major selling points. Always keep the target audience in mind. Not everything works for everybody. You can use guerrilla marketing to save money and resources, to uncover how to get your demographic interested in what you’re offering. Why guerrilla marketing? Because the point is to create a buzz without spending a lot of money. Once you find out what works, then you can put more resources behind it.
Don’t overlook the obvious, join a Facebook group, throw a LinkedIn networking event, or start a LinkedIn group. If you can, use social media to giveaway something free. It can be simple, such as free eBook or some other small token gift.
Ensure That Your Online Campaign Takes Off
Once you’ve established an online presence for your website, blog or brand; be prepared to put some energy and imagination into your efforts. Online marketing only works if you’re passionate about succeeding. It’s not that every online business owner is operating on a shoestring budget. Even if you have adequate funding, find a unique way to develop your own successful techniques.
Look for a different approach. If you tried an online marketing technique in the past and it didn’t work. Don’t scrap it completely. Sometimes all it takes is a slight adjustment. Make tweaks and changes, if you launch an online campaign and after 21-30 days there isn’t much activity.
Basics In Successful Online Marketing
- Identify the target audience
- Pitch to that audience
- Use social media feeds
- Create content
- Buy content ads on various social media platforms
- Build your campaign around your target audience
- Define your actions, what are selling?
- Consider using paid per click ads
- Use a call to action
You will need search engine optimization, specific keywords (long-tail) and email marketing, a brand specific blog with updated content and share buttons.
If you have the budget, look into a SEO audit and a website audit to identify elements that could be improved. Don’t be discouraged if the online marketing campaign doesn’t work on the first try. Look to retool it and try again. Perform tests with small paid ads to gauge interest and to generate leads.
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